SEO is a constantly evolving trend, Google changes its algorithms every year with new updates. So the tricks that worked in 2016 may not work in 2020. As a digital marketer, especially as an SEO marketer it is essential to know the current SEO trends and important ranking methods.
Below are some of the most important SEO ranking factors in 2020 after the Google BERT update.
Domain Architecture and Security:
To ensure proper indexing of the sites, it is important to maintain a structured and secured URL which also helps the audience to understand the site and feel secure to visit. To maintain proper architecture follow these three simple steps
Build your website without any coding error
Use XML sitemap
Optimize robots.txt file
Page Loading Speed
This is one of the important SEO ranking factors, as it is directly related to the user experience. If your page loads slowly, your bounce rate will be high. Nearly 80% of the users bounce from the site that loads in more than 3 seconds for standard 3G mobile connection. You can use Google page insights to check your site loading speed as it also provides suggestions to optimize your site to achieve better loading speed.
Google now strictly prioritizes mobile-friendly sites on SERP as more people are using only mobile devices to browse the web. You will be missing out on your potential visitors if your site is not mobile-friendly.
Keyword intent and Topic Authority
After the Google BERT update, Google can recognize the user’s intent for specific queries, relations between different pages, and a website’s authority over certain topics.
For example, if your target keyword is “real estate” A website that already publishes 10 content pieces on covering real estate will have more chances to rank these 10 pages on the first page of Google SERP compared to a website that publishes just one really good content on the topic.
Indeed, today an optimization of content for the target keyword no longer concerns keyword quantity, but the purpose of a keyword. In other words, it is the website that best corresponds to searching behind a specific keyword.
To sum up, Google SERP is currently ranking to value our content to build credibility on a certain subject and meet the intent of the audience.
The above factors are not an inclusive list but are the most important ones to concentrate on if you want to ascend Google SERP quickly and develop your SEO strategy in 2020.
In short, concentrate on giving your customers the highest value and enhancing elements of your website’s user interface.