Why is it important to optimize your website for mobile and how to do this
Is your website optimized for mobile devices? Mobile is now more popular than laptop and desktop while considering the time and money people are spending on mobile devices. Smartphone users are expected to increase by 2.5 billion in 2019, nearly 57% of internet traffic is generated from mobile devices. So it is not surprising that mobile is such a crucial channel for businesses and marketers. If you are website is not mobile friendly, you could be missing out on 50% of your potential conversion opportunities.
Why mobile-friendly websites
If your website is not mobile friendly, 57% of your potential conversion opportunities could be missing. This is not the only factor that motivates. Google will soon focus on crawling mobile sites across desktop sites. Desktop sites are becoming least important as time passes.
Important factors for successful mobile optimization
Website which loads in five seconds or more increases the probability of bouncing rate by 90%. Loading speed is important not only for the user’s experience but also for search rankings. You can improve your website loading time by reducing the size of images and videos, try to use vector graphics wherever possible.
Your mobile site should be readable immediately without the need for users to zoom or scroll to read it. This can be achieved by responsive websites. They identify from what type of devices the content is accessed and scale the pages accordingly.
Video and Image visibility:
Users behave differently across various devices, despite limited bandwidth, mobile users tend to consume a high amount of visual media, majorly focusing on short videos and images. Therefore first you must ensure that all video content and images are visible on mobile devices. If your video player is asking for additional installations like flash players then you will fail at user engagement. Check your visual content by loading your site on a mobile device.
There is also a need to check the clickability and interactivity of your website. On desktop sites, buttons can be small as they can be accessed by mouse clicks. These buttons should be larger enough on mobile devices, however, to click with clumsy fingers. Dropdown menus are harder to access on mobile devices you will need to customize your header layout so it is easy for the user to scroll through and select one.
Test your mobile with Google:
Google offers a useful mobile-friendly test, to evaluate if your website is “mobile-friendly” according to its standards.
If you would like to make your website as effective as possible for mobile users, you will have to spend a while reviewing its layout and design and adjusting it to make it more convenient to mobile users.